Financial investors may be familiar with the term, asset allocation.
Asset allocation involves having the proper mix of stocks, bonds, cash or real estate in your portfolio. When you are younger you may keep less cash on hand; when you approach retirement, you may start selling or cashing in on investments.
There isn’t a standard set of percentages for each investor, but you start with a 60/40 mix of stocks versus bonds and adjust for other investments. Ordinarily, you wouldn’t want to be fully invested in, let’s say, just stocks.
If I had to compare “On The Road With Dave” with a financial portfolio, I would say that the subject of multi-level marketing and the company, Quixtar has been more than 60% of the blog. Followed by my personal life, comedy, and other diversions.
Back when I first started this blog, I planned on writing about my daily life.
I would write about my job at the time, my hopes and dreams, my experiences operating an Independent Quixtar Business and I would talk about wanting to be a comedian.
As the blog evolved, most of my readers came by way of other blogs that were writing about the company, Quixtar. I managed to write many entries about what was happening in the multi-level marketing industry and with the company, Quixtar. Some considered me an expert in the field. Some people hated my opinions and some people loved them. But, I quickly found that writing about Quixtar led to blog traffic.
More than a year ago, I sparked some discussion when I announced a “quit date” for my Quixtar business activities. But, I later re-considered that date and decided to continue as a Quixtar Independent Business Owner.
I even began writing at The Quixtar Blog as a regular contributor. (Though the Quixtar Blog is not a pro-Quixtar blog, I was to provide a pro-insight and some humor)
It’s time to re-allocate my portfolio.
Even though I have loved the blog traffic and readers brought to me through my MLM content; my focus on multi-level marketing has changed.
Since my “quit date” passed, my involvement with MLM and Quixtar has waned. Yes, I’m still a Quixtar Independent Business Owner; but as of this date, I have yet to re-new for 2008. When I do send in my renewal, my plan is to be only a buyer of products in the short-term. There are changes taking place at Quixtar, and realistically I want to see where these changes are going over the next year. Don’t get me wrong, I think most of the changes are going to be good in the long run. I may be in the minority on that opinion as many Quixtar Lines of Sponsorship “kingpins” and “muckety-mucks” are resigning, being terminated, or are suing and being sued.
That being said, I just ain’t interested in MLM and Quixtar as much now as I am in my Stand-up Comedy pursuits.
Comedy and Ventriloquism was my first love, my first passion, and have been consistent throughout my life. Over the past year or so, my pursuit of that dream has taken precedent over MLM.
And that means changes at “On The Road With Dave; an asset re-allocation, if you will.
If you’ll notice in my blog description, I’ve made some changes. Of course, when I hinted at the change, it may have not been that dramatic. But the blog’s focus will now be more about my Comedy career and my personal life and other stuff, rather than multi-level marketing.
I may lose some readers, but I’d like to think that I’ll still provide an interesting blog.
In the end, you’ll have to decide, but I’m changing directions.