Amanda Chapel: PR Strumpette

My educational background is Public Relations. I have set on the boards of both local and regional Public Relations organizations. My clients have included individuals and major corporations: and so when I do my little
“D. Robison; PR Guy” episodes, I speak with a little experience.

But, I have found an incredible blog for all those interested in Public Relations and for those with just a passing interest in how Public Relations affects their business. (And, if you don’t think it affects your business, think again)

Amanda Chapel is the former vice president in the Consumer Marketing Group at Weber Shandwick, one of the world’s largest PR firms and she now writes, Strumpette, A Naked Journal of the PR Business.

Strumpette? I’ll let Amanda explain:

“…and I end up alone in a bar (I hate that). Sure enough some 3-piece empty suit imagining me a gyro spit tries to make a pass. He barely acknowledges the introduction and goes straight for the “So, what I do for a living?” I assume he’s quick in other ways, as well.

Anyway, it had been a long twelve-hour day of putting out client fires and teeth-gnashing internal politics. It’s budget time at the “image factory.” I was/am spent and just didn’t have one ounce of posturing left in me for this guy. I hear myself blurt out, “I am a whore.” It was a total knee-jerk reaction. I figure that’s what he really wanted to hear. But truth is, I work for a major PR firm. I just didn’t have it in me to gussy it up any. He instantly smiled, could barely contain his utter glee.

Well, the incident sent me into days of ruminating and gut-wrenching soul searching. Who am I? What makes my career even remotely meaningful? Sure, I’ve accumulated a killer portfolio, won a ton of awards in the last 15 years. But I’ve concluded that it’s just not real and doesn’t mean a damn thing. That was the moment when Strumpette was conceived.

What you’ll find here is an honest treatment of the PR business. Why? Because there really isn’t one…

…Here, imagine life as a game of poker. Of course, it’s “best hand wins all;” but the object is to increase the pot. So everyone holds their cards close to the chest. We all bluff on what we’ve got. That’s where PR comes in. I am, we are, the Strumpette in acrylic heels behind the fat man at the table, a billboard for his brash confidence, stroking his ego, attending to his every need. Don’t let anyone kid you, that whore is every man’s fantasy the animal that is business is male.

But then came the Internet. Now we all can virtually see through the bluff. The game is now Indian poker where everyone else can see your hand apparently except you. And the most absurd thing is to watch the posturing, puffing and bluster that continues.

Here we expose that. Strumpette is a totally naked journal of the PR Business. Watch as I work the pole. Care for another cocktail mister?”

Ms. Chapel, I’ll be stage-side

UPDATE: Strumpette was revealed in 2007 to be a fictional character used to comment on the Public Relations industry.  Although many enemies were made, the blog’s initial writings still hold true, for the most part.

About Dave Robison

Now Appearing in an Extended Engagement! Join Dave Robison as he takes you into his world and his daily life of reviving a stand-up comedy career. Prepare for side trips exploring Public Relations, marketing and business ethics. Enjoy some frequent detours describing his observations on life. Read the exploits of this self-proclaimed Renaissance-man and blooming blogger as you go On The Road With Dave. From Mobile, Alabama comes Dave Robison, a confessed Internet-aholic, middle-aged-married-man, who's generally a nice guy--he just has one or two issues. Stand-Up Comedy by Dave Robison is available for corporate events, college campuses, and nightclubs.
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