When I announced Quixtar’s new advertisng campaign, I had a few comments from readers.
Now I’m not sure if Beth Dornan with Quixtar’s Communications Department reads my blog regularly, but she recently posted a new entry at her blog, that seems to answer the question brought up by one of my readers.
“I recall hearing some of the comments about us not advertising because we invest our money into IBO bonuses rather than massive advertising budgets as well. This was part of the rationale as we discontinued the Amway campaign to focus our time, attention, and resources around the Quixtar launch. While we aren’t going to be a major advertiser, helping increase awareness and understanding of Quixtar and our products will benefit all IBO businesses.
And one comment to a blog post suggested that our prices would rise or bonuses be cut due to the campaign. Not true.”
Thanks for clearing that up Beth.