NATIONAL AD CAMPAIGN FOR QUIXTAR TO LAUNCH IN SEPTEMBER
Ads to run on TV and in newspapers, magazines
A multimillion-dollar campaign for Quixtar will soon blanket the U.S. and Canada with print and TV ads.
The goal of this expansive ad program is to generate excitement and pride in the Quixtar business opportunity and in the Nutrilite® brand. By creating and running its own ads, Quixtar will no longer allow its critics to define this business. Instead, Quixtar will tell its own story, in its own words, and on its own terms.
The campaign will kick off in late September with full-page newspaper ads in USA Today that address Quixtar’s foundations and the success of Alticor, its parent company. The ads will be followed by a three-month campaign blitz for Nutrilite in Newsweek magazine, beginning in October.
During the last week of September, TV spots for Quixtar and Nutrilite will begin airing on CBS, NBC, ABC, and Fox, as well as on cable networks like The Learning Channel (TLC) and FoodTV. The ads are also slated to appear on shows like the “Country Music Awards,” “Macy’s Thanksgiving Day Parade,” “Sunday Night Football on NBC,” “Trading Spaces,” and “30 Minute Meals with Rachael Ray.”