NuroVital / "MLM Mondays"
I suppose I could have sub-titled today's entry "DUE DILIGENCE".
If you have been to an MLM distributor's presentation of his "opportunity" and you think you might be interested; you probably will go home and ask some people you know; what they think about MLM in general, or more specifically the company in question.
Right off the bat, you probably will hear one of two things.
1) IT'S A SCAM!
2) DO YOUR DUE DILIGENCE!
Okay, so you turn a deaf ear to the "scam" comment and you decide to do some "due diligence"; whatever the heck that is.
Basically "due diligence" means that you will research the company or opportunity the way an investor assesses risk and implications of an investment. You collect data on the company's solvency and assets, it's ongoing reputation in the business community and if possible, you find information on the "powers that be" and search for hidden skeletons in the closet.
After you do your "diligence", you then exercise "due care" and act on your findings. "Due Care" can be exercised in a positive manner, even if the "due diligence" reveals troublesome issues.
Asking a few friends, "what do you think about it?", is not thorough "due diligence." Signing up for the opportunity just because you "like" the presenter, is not "due care".
I witnessed, over a year ago, someone actively involved in "due diligence" on an Internet Forum.
This person known as "Keith, Sr." was using the Quixtar Blog as a "focus group" for his research into Multi-level Marketing. He approached the blog commenters with questions, issues, and topics and then listened and absorbed what they said; and then came back with more questions.
But, he wasn't really researching Quixtar as his opportunity of choice; he was doing due diligence on the "industry" of MLM.
And the blog commenters were more than forthcoming, myself included.
So what did "Keith, Sr." decide to do with his data?
He helped start his own MLM company, NuroVital.NuroVital Executive Team
Keith J. Hunt
Chief Executive Officer
As chief executive officer of NuroVital, Inc., Keith Hunt oversees all aspects of the company's global operations. He is the voice of the company to our Sales affiliates, sets our vision and strategy, and ensures that the company has the resources necessary to meet its goals. His background in developing successful sales and marketing companies, and his understanding operations and organizational management make him uniquely qualified as a founding owner.
With a twenty-five year background working with and for organizations ranging from small companies to major multinational corporations, from electronics to pharmaceuticals, Keith brings the range of talents necessary to help the company and its distributors both meet and exceed their goals. His greatest desire is to create success for every life that the company touches.
The company is NuroVital; a nutritional products MLM company with an unilevel compensation plan and a retail sales quota to qualify for commissions.
Feel free to check out Keith's efforts, but just like Keith; DO your DUE Diligence.
"MLM Mondays" is featured every week on (what else?) Monday; and offers information, advice and tips on operating an MLM-affiliated business. On The Road With Dave does not guarantee any results from the information, but offers it as opinion.
posted by David Robison | 10:11 PM
1 Comments:
Hi Dave,
First of all, thanks for the kind words! I want to reassure your readers that we have no financial arrangement, nor were your comments on NuroVital solicited in any way :-).
In the interests of clarification I want to let you know that my participation at the Q Blog really wasn't entirely motivated by my need to do market research, although much of what came to light helped me in the decision making for our opportunity.
As an ex-Amway distributor burned (and burned out) by the AMO system, I was initially attracted to the Q Blog as a way to vent. I really appreciate the open forum aspects of the site and the sharing of experiences as a way of returning to a rational reality from the Ama-speak hype.
What I came away with after my active participation was a clear idea of what I would want in a network marketing vehicle. It was kismet that my partner and I came across the opportunity to market the NuroVital products. As an aside, my partner was very against the idea of marketing through a multi-level structure - only by reassuring him that we could do so without the abusive tactics of so many other companies was I able to sway his thinking and create the NuroVital plan.
In the end, I have to admit that my participation at Q Blog was not a brilliant, preconceived plan to use other peoples experience to benefit my company. The fact that it turned out that way (and that you perceived it thusly) really just speaks to the power of the internet and the changing methods of doing business in the new millenium.
Again, I appreciate the attention and the kind words. We at NuroVital have really tried to create the best possible opportunity for people who want to invest their efforts in a non-abusive environment with a company that is not interested in extracting (or allowing their distributor organizations to extract) every last dime from their distributors. We have wonderful cutting edge products and an honest desire to positively affect every life we touch.
As soon as I am done with the intensive efforts of our pre-launch, I expect to get back to updating my blog. I respect your efforts here, Dave, and appreciate that you believe that network marketing can be done both ethically and successfully.
Best Regards,
Keith Hunt (Keith, Sr. on Qblog)
keith.hunt@nurovital.com
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