Established Brands Pitching In The Home

From Courant Dot Com Via Web-Based Business Community

“Retailing’s biggest names are throwing a party, and
it’s BYOW-bring your own wallet.

That’s because it’s a shopping party, better known in the industry
by the more mundane name of direct selling and once the sole
province of Tupperware and the Avon lady. But recently, established
brands have rediscovered the concept as they search for ways to
connect with busy, and often fickle customers.

Crayola jumped into direct selling two years ago with a division
called Big Yellow Box. Jockey’s Person to Person launched last year.
And in March, the Jones Apparel Group, which owns Nine West and
Barneys New York, started Million Wishes to sell fashion accessories
at home-shopping parties. All of these companies have recruited teams of representatives, a la Tupperware and Avon, to push products in home settings.”


About Dave Robison

Now Appearing in an Extended Engagement! Join Dave Robison as he takes you into his world and his daily life of reviving a stand-up comedy career. Prepare for side trips exploring Public Relations, marketing and business ethics. Enjoy some frequent detours describing his observations on life. Read the exploits of this self-proclaimed Renaissance-man and blooming blogger as you go On The Road With Dave. From Mobile, Alabama comes Dave Robison, a confessed Internet-aholic, middle-aged-married-man, who's generally a nice guy--he just has one or two issues. Stand-Up Comedy by Dave Robison is available for corporate events, college campuses, and nightclubs.
This entry was posted in Multi-Level Marketing. Bookmark the permalink.

What Do You Think?

This site uses Akismet to reduce spam. Learn how your comment data is processed.