Amway Analyzes India

But to believe that old successes will drive new ones and to not change your ways — an attitude that says “this is how we will do it because this is how we’ve always done it”–is wrong.

We have realised that you need to adapt to the market–the market won’t adapt to you.

In an article published last year at REDIFF, William Pinckney analyzes the efforts of Amway Corporation as it began operations in India in 1998. Pinckney is Managing Director and CEO, Amway India.

“The learning? It doesn’t matter how smart you are and how many degrees you have. People always see issues from their own perspective, not yours.”

“What Amway learnt in India”

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