You learn something new everyday. In my quest to do that, I paid a visit to The Direct Marketing Association website today.
It’s a very informative site that includes “white papers”, news about the industry, resources, and networking possibilities.
Also listed is their Hall of Fame page. A listing since 1978 of prestigious and historical Direct Marketers such as L.L. Bean, Harry and David, and Montgomery Ward.
Interesting, to me, was the inductee from 2004. None other than, that ole historical figure and someone I think may have “Blogged” during his day; Benjamin Franklin.
From the site:
One of America’s greatest minds and a pillar of our national heritage, Benjamin Franklin is famous for being a scientist, an inventor, a statesman, a philosopher, an economist — and a direct marketer. Well known are his inventions including bifocals, the Franklin stove, and the lightning rod as a conductor of electricity. In addition, he is believed to have been the first cataloger in the United States.
See? Now, you too, have learned something new.