Ben Franklin: Direct Marketer

You learn something new everyday. In my quest to do that, I paid a visit to The Direct Marketing Association website today.

It’s a very informative site that includes “white papers”, news about the industry, resources, and networking possibilities.

Also listed is their Hall of Fame page. A listing since 1978 of prestigious and historical Direct Marketers such as L.L. Bean, Harry and David, and Montgomery Ward.

Interesting, to me, was the inductee from 2004. None other than, that ole historical figure and someone I think may have “Blogged” during his day; Benjamin Franklin.

From the site:

Inducted 2004
One of America’s greatest minds and a pillar of our national heritage, Benjamin Franklin is famous for being a scientist, an inventor, a statesman, a philosopher, an economist — and a direct marketer. Well known are his inventions including bifocals, the Franklin stove, and the lightning rod as a conductor of electricity. In addition, he is believed to have been the first cataloger in the United States.

See? Now, you too, have learned something new.

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About Dave Robison

Now Appearing in an Extended Engagement! Join Dave Robison as he takes you into his world and his daily life of reviving a stand-up comedy career. Prepare for side trips exploring Public Relations, marketing and business ethics. Enjoy some frequent detours describing his observations on life. Read the exploits of this self-proclaimed Renaissance-man and blooming blogger as you go On The Road With Dave. From Mobile, Alabama comes Dave Robison, a confessed Internet-aholic, middle-aged-married-man, who's generally a nice guy--he just has one or two issues. Stand-Up Comedy by Dave Robison is available for corporate events, college campuses, and nightclubs.
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