How Many MLMs? Revisited.

Last month I attempted an informal reader survey.
I’ll recap the questions.

How many MLM companies have you been in at one time and why?

How many different MLM companies have you tried in the past?

What are your reasons for multiple companies at once?

Do you combine your downlines in both companies, inter-sponsoring them?
(If Applicable)

I got very little response, but I had promised to give my thoughts on the matter following the responses, and so that’s what I’m doing today.

To do this, I figure I’ll answer my own questions

How many MLM companies have you been in at one time and why?

I’ve been in two MLM companies at one time. I had my primary MLM company that I conduct business on a regular basis, and I joined another company merely as an associate to buy one product at a discount. I never tried to sponsor anybody into the other business. In fact I never considered it as “a business”. I was just a customer.

How many different MLM companies have you tried in the past?

In High School, I joined Shaklee for a short time. I sold their carob candy bars(it was the 70s) and their Vita-Lea product. Oddly enough, I had only heard about Amway at the time, but when I saw the Shaklee presentation for the first time, I blurted out, “This is like Amway!”; much to the presenter’s chagrin. It’s funny that even though I had never seen an Amway plan, I somehow had already been “culturalized” as to what Amway was about.

I later joined Amway after my first year of college, and then went inactive, until joining again, and then later converting to Quixtar. For some reason, the idea of Amway and MLM and completing what I had started, always haunted me, I knew I had to return to make it “right.”

What are your reasons for multiple companies at once?

As I said, the only reason I can vouch for, is the opportunity to purchase a product that your primary MLM does not offer. I realize that some MLM companies have instituted “non-compete” clauses these days; including Quixtar. But truthfully, I do not see how they can enforce this clause, if you are merely a consumer of another company’s product.

Do you combine your downlines in both companies, inter-sponsoring them?
(If Applicable)

Here, I feel they could enforce this clause. And this is the question, That really sparked the entire article.

I realize that a lot of marketing gurus are promoting this idea of “multiple streams of income” and usually that includes adding an MLM opportunity to the mix.

Some MLMers have taken this overboard and are adopting the idea of multiple MLMs as their sources of income.

But look, Multi-level Marketing is a tough business to build, no lie. If it’s tough to build a stable downline in one, why on earth would you attempt two?

I think it instills a state of confusion among your downline, as well. “What business is he focusing on today?” “What product line should I focus on” “How can I learn two compensation plans” “Which one is most important?” “How can they both be the ‘best’, ‘most explosive on the Internet’ and ‘awesome’?”

So, if you must build “multiple streams”; I suggest start with your job first, add MLM second(just one company) and then invest your money in a separate venture, such as stocks, real estate, a traditional business, or like me, a comedy career.

Use your MLM income for exactly what it was promoted as…extra income to achieve your dreams. And to do that, the easiest thing to do, is only involve yourself in one company and focus your efforts on that company.

Those are my thoughts.

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About Dave Robison

Now Appearing in an Extended Engagement! Join Dave Robison as he takes you into his world and his daily life of reviving a stand-up comedy career. Prepare for side trips exploring Public Relations, marketing and business ethics. Enjoy some frequent detours describing his observations on life. Read the exploits of this self-proclaimed Renaissance-man and blooming blogger as you go On The Road With Dave. From Mobile, Alabama comes Dave Robison, a confessed Internet-aholic, middle-aged-married-man, who's generally a nice guy--he just has one or two issues. Stand-Up Comedy by Dave Robison is available for corporate events, college campuses, and nightclubs.
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