Over the weekend I was digging through some boxes in my storage building and came across a box of old Amway audiocassette tapes.
Most were produced by the various uplines and motivational organizations that are prevalent today.
But, I also found some tapes produced by Amway Corporation.
During the time I was deciding whether to stay with Amway or not, I had begun purchasing tapes from the corporation, rather than my upline. It was my desire then, as it is now, to duplicate what the company had to say, rather than falling in “lock-step” with the so-called “leaders” that I was affiliated with.
My way of thinking is, duplicate the founders, rather than those that followed.
Anyway, came across a tape by Amway founder, Richard DeVos, entitled “Ten Points“.
The tape was recorded in 1974 in my present hometown of Mobile, Alabama.
DeVos explains that the Amway Sales and Marketing Plan contained 10 unique points, but they are all tied to the fact that the concept of Amway was built upon the individual. That an individual could access a business of their own, with minimal expense, and no specialized knowledge, or expensive training.
And that training was not only given freely by an upline, but given gladly, in order to help another person succeed.
Amway was a simple business of selling “soap”, because people bought soap. A usable product that needed to be reordered.
Amway has come far since 1974, new changes, new names, new people. And some of those changes have been for the better.
But I can’t help wonder, if the concept has changed too much.
I believe there is a country song with the lyrics, “lost in the seventies tonight”.
And as I listened to the tape, I thought, 1974 was a really good year.