A Passport Observation

Every now and then, I agonize over posting something that might offend someone.

Most that know me, know that I’ll go out of my way to diffuse or avoid an argument. Could be a weakness of mine; I don’t know.

Such is the case, with today’s entry.

Yesterday in my post on “The Straight-Forward Approach”, I mentioned several MLM companies by name, and gave links to them.

One of them was Passport.

I know a couple of bloggers that have sites that promote or at the very least the blogger themselves are Passport Associates. I respect the guys.

Passport has critics, just like any other MLM company. It goes with the territory.

Lately, one of the side issues in the critic’s corner is the alleged practice of Passport Associates using the Internet Search Engines to attract those doing research on Quixtar.

The case is said that Passport Associates fill their personal sites with info against Quixtar, and then cleverly mention Passport or a Passport link on their site to offer as a solution to the problems they see with Quixtar. One critic of Passport has deemed it “parasitic marketing”; riding on the name recognition of Quixtar, to then downplay the company and promoting their own.

I admit I even made a reference to the practice back in early September. But now I am not so sure of the widespread practice of this claim. In the words of my good friend at QuixtarBlog, I’m not so sure that Passport, the company, “gets it” when it comes to the Internet. QBlog often says Quixtar “doesn’t get it” when it come to some of their Internet usage.

In some of his most recent months’ articles, Qblog speaks about the Quixtar Web Initiative, an apparent flood of websites being offered by Quixtar, with the name Quixtar, Quixtar brand names, Quixtar IBOs, etc. that are seemingly trying to garner the top page rankings in Search Engines everywhere, so that when someone tries to search the “Quixtar” name, all they see are Quixtar sites, not “anti” sites or Passport sites that talk about Quixtar.

Whether you call it a “conspiracy” or a “marketing strategy” is up to your own interpretation, but it does show that Quixtar “gets it” when it comes to making their Internet presence known.

So what does this have to do with Passport, not “getting it?”

Let’s go back to my post yesterday.

I wanted to include the Passport Corporate site in the article. Hey, if someone likes it, fine with me.

I did a search on “Passport”. I got places to get a passport.

I typed in “www.passport.com”..I got Microsoft’s Passport.Net.

I typed in “passport” “MLM”. I got lots of stuff about MLMs, a company called Emerald Passport, and a Passport Associate’s Blog.

The only way I could provide my readers with a generic, corporate Passport site was to go to the associate’s site and remove his associate ID from the web address.

And what’s the address?

http://web.archive.org/web/20050209041201/http://www.mpoinfo.net/index.asp

mpoinfo? How does anyone searching for the Passport Opportunity dare to come up with the possibility that “mpoinfo” would get them that information?

Well cool…maybe if I type in “Passport Info”, I’ll see the site pop up.

Nope, There’s the US State Department that’s #1 in that search.

So, what’s my observation?

If there is a Passport Web Initiative to steal away Quixtar IBOs then it is small and ineffective means. Unless all Passport Associates are blogging and paying for ads to increase their site traffic, and I really don’t see evidence of that.

I think Passport, the company, should consider some easily searchable domain purchases of their own.

Until then, you can go here or here for more Passport information and their opinions about Quixtar.

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About Dave Robison

Now Appearing in an Extended Engagement! Join Dave Robison as he takes you into his world and his daily life of reviving a stand-up comedy career. Prepare for side trips exploring Public Relations, marketing and business ethics. Enjoy some frequent detours describing his observations on life. Read the exploits of this self-proclaimed Renaissance-man and blooming blogger as you go On The Road With Dave. From Mobile, Alabama comes Dave Robison, a confessed Internet-aholic, middle-aged-married-man, who's generally a nice guy--he just has one or two issues. Stand-Up Comedy by Dave Robison is available for corporate events, college campuses, and nightclubs.
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4 Responses to A Passport Observation

  1. Dave Stone says:

    Dave,

    I agree with you on the Passport web issue. Choosing the name Passport may have certain marketing oppportunities in more conventional ad campaigns but falls way behind in web marketing. Quixtar obviously studied the marketing impact of their name choice when they launched. Passport is one of the few companies in the industry that chose a commonly used name for their business. Usana, Cognigen, Nu Skin, Quixtar, Mannatech. All names that were uniquely created and recognizable.

  2. Anonymous says:

    I was looking for info on Bo Short because of the Dateline story and did a search on Bo Short.I found alot of info and studied it and after 16 years in Quixtar decided Passport was more realistic.I found out I can move the products way better,get repeat sales better without all the expenses of the tools.I hope you can build it big David without the system.I also feel alot better around people because I no longer have to try to prospect people like I did before.

  3. Yes, I agree, “Bo Short” is a highly searchable term and probably led you to find a Passport Associate. But my observation is that Passport, the company, is far less searchable.

  4. Ty Tribble says:

    The corporate site, (which happens to be identical to the free sites that the company gives to every associate is located at http://www.mypassportonline.com

    I never felt like the corporate site really told our story so I launched http://www.whatsetsusapart.com in order to offer a little more depth.

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