“The Things We Think and Do Not Say: The Future of Our Business.”

I got a “wild hair” this evening, and decided that surely somewhere on the Internet, was the entire Mission Statement written by Jerry Macguire in the movie by the same name. Sure enough, several copies are out there.

thingswethinkFROM THE MOVIE:

Jerry: Who had I become? Just another shark in a suit? Two nights later at a conference in miami I had a breakdown. Breakdown? Breakthrough. I couldn’t escape one single thought: I hated myself. No,no, here’s what it was: I hated my place in the world. I had so much to say and no one to listen. And then, suddenly, it happened. It was the oddest, most out-of-the-ordinary thing. I began writing what they call a mission statement. Not a memo, a mission statement. You know, a suggestion for the future of our company. It was great. Suddenly, I was my father’s son again. I was remembering the simple pleasures of this job, how I ended up here out of law school, the way a stadium sounds when one of my clients performs well on the field. I was even remembering the words of the original sports agent, my mentor, the late, great, Dickie Fox who said “The key to this business is personal relationships.” And suddenly, it was all very clear. The answer was less money. Fewer clients. Caring about them, caring about ourselves, and the games, too. Starting our lives, really. I’ll be the first to admit, what I was writing was somewhat- touchy feely. I didn’t care. I had lost the ability to bullshit. It was the me I had always wanted to be.I ran out in the middle of the night to find an all nitght fotomat before i could change my mind. It looked incredible. Even the cover looked like The Catcher in the Rye. I entitled it “The Things We Think and Do Not Say: The Future of Our Business.”

Kinkos Employee: That’s how you become great, man. Hang your balls out there.

Jerry: Thanks.


We must embrace what is still virginal

about our own enthusiasm, we must crack open the tightly

clenched fist and give back a little for the common good, we

must simply be the best versions of ourselves… that

goodness will be unbeatable and the money will appear.

I’m including a link to the Mission Statement in its entirety, and a link to writing your own mission statement.

Just want to make one comment, as you, MLMers, out there read it; and as you, corporate employees, read it; and as you people that simply are in the middle of a “breakthrough” read it; substitute whatever sports agent reference there might be into you own industry, your own history and see if any thing fits into your life.



About Dave Robison

Now Appearing in an Extended Engagement! Join Dave Robison as he takes you into his world and his daily life of reviving a stand-up comedy career. Prepare for side trips exploring Public Relations, marketing and business ethics. Enjoy some frequent detours describing his observations on life. Read the exploits of this self-proclaimed Renaissance-man and blooming blogger as you go On The Road With Dave. From Mobile, Alabama comes Dave Robison, a confessed Internet-aholic, middle-aged-married-man, who's generally a nice guy--he just has one or two issues. Stand-Up Comedy by Dave Robison is available for corporate events, college campuses, and nightclubs.
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